![]() ![]() ![]() The time period of two months before the actual release of a book is the pre-order session. But in this world filled with too much communication, a trailer needs to stand out against those of movies and Web series,” adds author Amish Tripathi, on how you will get your new readers. “In the mind of the viewer, who has options of not just a book but also movies and web series, there is no dearth of content. “I do feel it may hold appeal for a certain aspiring crowd that binges on cinema and Netflix,” says Kanishka Gupta, literary agent, Writers’ Side, a literary agency and consultancy. In an age where social media makes or breaks a product, book trailers are just another tactic to capture for the attention of the consumer. Directed by Mohit Suri and starring Vikrant Massey, it was released on September 3 on Bhagat’s Facebook page, which has a following on 6.4 million people. Just last month, Chetan Bhagat took it up a notch by putting out a completely “Bollywood-style trailer” for his upcoming book The Girl in Room 105, a book unlike the ones written by Bhagat earlier, is “not a love story”, instead is a thriller – perhaps his first venturing into the genre. From Amish Tripathi, who released trailers for his best-selling books The Scion of Ikshavaku, Sita – Warrior of Mithila and Immortals of Meluha (Shiva trilogy), to Sanghi himself promoting Chanakya’s Chant and The Krishna Key with trailers. Through the last ten years, several publishing houses have invested a considerable amount of money in promoting the fictional genres. Now comparing it to my debut in 2008, we are spending a lot more from our pockets today when production quality needs to be kept to top standards.” “For Keepers., the entire trailer was made professionally. His last book Keepers of the Kalachakra was not given to his readers without a little tease. ![]() What with Sanghi’s trailer out, and it proving itself positive for the writer, publishing houses and writers chose to adapt this method, within a decade of Sanghi’s first book. It doesn’t really matter where you happen to be on the continuum,” he says, “What matters is where you take it.” I’ve never believed a trailer is something that you can only do if you are a well-established author. I made the trailer myself on my iMac using raw footage and purchased soundtracks. ![]() For him, YouTube proved to be a medium where it didn’t matter if you were an established author or a newbie – any kind of promotion helped.īut it wasn’t all that smooth for the author – on a shoestring budget, there weren’t too many resources at Sanghi’s disposal. “It was a time when YouTube was just picking up and people were spending time exploring the website,” he says. On a tight budget of Rs 5,000, the now popular author Ashwin Sanghi released the trailer for his debut book The Rozabal Line in 2008. ![]()
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